Consumer Goods

Consumer Goods is a competitive sector where the importance of the brand cannot be underrated. Consumers now have an extraordinary level of choice and manufacturers have to differentiate their products from the competition if they wish to be successful.

Boga & Associates works with brand owners and manufacturers helping to protect their competitive advantage. The team acts for healthcare brands, global cosmetic labels, apparel industry as well as electronics manufacturers. 

Counterfeiting still remains a challenge for many businesses and in this context Boga & Associates has long-established experience advising companies on how to negotiate these complex issues and effectively utilize their intellectual property rights.